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The Value of a Brand: The $30 Million Dollar Decision for Kevin Durant
Kicks & Clothing

The Value of a Brand: The $30 Million Dollar Decision for Kevin Durant

“Its gotta be the shoes” While Kevin Durant does not have an energetic sidekick like Michael Jordan did in Mars Blackmon, the popularity of his signature Nike shoe has developed just as much of a cult following in recent years. But with recent expiration of the seven-year $60 million dollar contract that he signed his rookie season … Continue reading